Seller View in online marketing

• Price = the amount of money they receive from buyers.

• Pricing floor = seller costs for producing the good or service,
 Under, no profit is made,
 Above, marketers set a price to draw buyers from competing offers,
 Price - Cost = Profit

• Factors affecting pricing levels:
• Internal factors = the firm’s strengths and weaknesses from:
• Its SWOT analysis,
• Its overall pricing objectives,
• Its marketing mix strategy,
• The costs involved in producing and marketing the product.
• External factors = the market structure & the buyer’s perspective.